20 Outbound Leads a Month - Plus a Hidden Pipeline from the Service Bay

Overview: A Michigan based Auto-Dealership came to us initially with the goal of increasing their outbound LinkedIn sales pipeline and improving their overall customer experience.

The engagement began with a comprehensive maturity assessment of both their outbound & inbound sales processes - including their brand, messaging, ideal customer profile, and competitive landscape.

The assessment surfaced not one but two opportunities to grow revenue & improve customer experience.

What we Did ‍ ‍

Outbound LinkedIn Engine

1. Built a go-to-market strategy with a clear ICP, messaging framework, and outreach playbook, then launched personalized outbound LinkedIn campaigns with tested messaging sequencing to generate new sales appointments.

2. Every newly booked sales appointment received instant, personalized confirmation, test-drive reminder, and info packet with zero manual work, tracked back through their CRM. Improving CX & appointment show-rates.

Service-to-Sales Alert Engine

1. A full assessment of their sales process surfaced a gap: good leads were sitting unnoticed in their own service department, with no process in place to spot customers who were ready to upgrade.

2. Built a service-to-sales alert engine that flags customers ready to upgrade based on service history, turning routine maintenance visits into sales conversations they weren't having before.

The Result ‍ ‍